We have seen google Chrome and even google itself develop so much in last few years. Google have changed our relationship with the internet with in just few years. When Google Chrome implemented Autofill, ad blocking, Saving passwords, alerts, extensions and web encryption. All of these things, which we now take for granted were ground breaking.

Now when Google Chrome is celebrating 10th birthday, there will be huge redesign. Google also announced it’s thinking about next “ground breaking” thing in Chrome: killing the URLs.

URLs (Uniform Resource Locators) are pretty easy to use and to understand them. URLs are quite simple when you want to visit homepage of certain page or when you want to connect to the right web servers. But beyond that urls are quite complicated and complex, they are full of strings of nonsense words/letters and numbers. For such of those, we use link shorteners and redirect software, but these two are making things just more compilated. Google says that url shorteners and redirects are resulting in confusion and that these things are helping cybercrime.



With that being said, google wants to change URLs. Google Chrome’s engineering manager Adrienne Porter Felt said: ”They are hard to read, it is hard to know which part of them is supposed to be trusted, and in general I do not think URLs are working as a good way to convey site identity. So we want to move toward a place where web identity is understandable by everyone.”

This is not the first time for google. Five years ago they have experimented with the origin chip, which was implemented into a Chrome pre-release, but origin chip was discontinued after criticism. Do they have something solid already this time around?

Porter Felt revealed that Google will be discussing these ideas in the end of this year or early new year. This new update could have a good impact on the overall security of the web. And there is a good chance that we will love this feature or that we will get along with it as we tent to do with pretty much everything that Google throws in front of us.